Our Team | CARTRIGO
The team behind CARTRIGO

Built by people
who know the market
from the inside.

CARTRIGO was not created in an office. It was built by a team with over 20 years of real experience in the automotive market — to put that knowledge on the side of the Hispanic community in the USA.

"We decided to use our experience and market knowledge to help our community — contributing to the clean and clear development and integration of the automotive industry."

— CARTRIGO Founding Team
Co-founders
The founding team
Three complementary profiles united by the same purpose: transparency and real results for the Hispanic buyer.
⚙️ Co-Founder
PV
Pedro Vargas
Co-Founder · Operations
With over 20 years buying and selling vehicles in the Florida market, Pedro knows the automotive business from its core. His direct experience across thousands of real transactions is the operational foundation of CARTRIGO.
🎯 Automotive buying and selling · Florida · 20+ years in the market
💻 Co-Founder
JR
Joaquin Rocha
Co-Founder · IT & Technology
Responsible for CARTRIGO's technology architecture. Designs and builds the digital tools — simulators, platform and systems — that turn the buyer experience into a real strategic advantage.
🎯 IT · Platform development · Digital infrastructure
🎨 Co-Founder
JS
Julián Sánchez
Co-Founder · Creative
Defines CARTRIGO's visual identity and experience. His creative vision translates a complex business model into a platform that users understand and trust from the very first second of contact.
🎯 Strategic design · UX · Brand identity · Communication
Collaborators
The extended team
Specialized professionals who enhance the CARTRIGO ecosystem in marketing, growth and digital strategy.
JR
Juan Rocha
Collaborator · Marketing
Supports CARTRIGO's marketing initiatives, contributing to community growth and platform visibility in the US Hispanic market.
EC
Esteban Clavijo
Collaborator · Marketing
Collaborates on CARTRIGO's marketing and communication strategies, helping connect the value proposition with the right audience at the right time.
DI
Diego Isla
Consultant · Digital Manager
Inbound Plus
Digital marketing consultant specialized in inbound strategies. Brings expertise in organic acquisition, digital positioning and sustainable growth for the CARTRIGO ecosystem.
What unites us
Team values
These are not mission statements. They are the principles that guide every decision we make.
⚖️
Total independence
We have no exclusivity with any manufacturer or dealer. Our only incentive is for the client to buy well.
🎯
Concrete results
We don't promise processes — we promise results. Prepared clients close in 3–4 hours vs 8 hours average.
🤝
Community first
We built CARTRIGO for the Hispanic community. Every tool, every process and every broker reflects that commitment.
🔍
Radical transparency
No fine print, no surprises. The business model is public: the dealer pays, the buyer never.
Ready to get started?

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